Description
This award acknowledges a business, organization or initiative that has demonstrated outstanding achievements in implementing creative and effective marketing strategies that captivate audiences and drive business success. From innovative campaigns to compelling branding and messaging, these businesses have demonstrated excellence in their promotional efforts, making a significant impact in their industries.
Criteria
| Criterion | Weight |
|---|---|
| Leadership | 20.0% |
| Innovation | 20.0% |
| Audience engagment | 20.0% |
| Return on investment | 20.0% |
| Public, industry recognition | 20.0% |